Artestruttura

Artestruttura

CATALOGO DELL'ARTE MODERNA

THE PRESTIGE OF THE CATALOGUE

The 59th edition of the prestigious Catalogo dell’Arte Moderna (Editoriale Giorgio Mondadori) is being prepared: this is the most important publication in Italian art publishing, indispensable for artists, gallery owners, experts, collectors and art lovers. The volume, rich in content, is presented with atraditional and well-defined layout:

The first section features twenty Grand Masters selected by the expert Giovanni Faccenda, including Balla, Boccioni, de Chirico, Fontana, Modigliani, Morandi, Rosai and others.

The second section, which in the last edition counted over 900 artists, shows how the Catalogue is increasingly appreciated and followed thanks to its consolidated structure: alphabetical artist cards, quotations, exhibitions, auctions, biographical notes, works. The colour pages and thematic dossiers - including Photography and Plastic Art - confirm the Catalogue's role as an irreplaceable promotional and reference tool.

NUMBERS

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pages published in 57 editions
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critical articles published in 57 editions
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artists in 57 editions
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works published in 57 editions

HISTORY

It was January 1962 when the Turin publisher Giulio Bolaffi printed the first edition of an annual repertory dedicated to the contemporary art market, edited by Luigi Carluccio and created as a useful market tool for the now extensive world of collecting to orientate themselves in buying and selling works. In just a few years, the Catalogue saw public interest grow, becoming the most important editorial reference for artists, gallery owners, critics, curators, collectors and art lovers.

Purchased at the end of the seventies by Giorgio Mondadori together with the monthly magazine “Arte”, since 1999 the Catalogo dell’Arte Moderna - indicated with the acronym CAM - is published under Editoriale Giorgio Mondadori inside Cairo group and is certainly the most long-running genre-specific volume in Italy.
Numerous important artists, in various editions, have had the honor of being the cover: from Bodini to de Chirico, from Morandi to Carrà, from Guttuso to Schifano, from Borghi to Campigli, from Pistoletto to Tozzi, to Rosai.

REASONS TO PARTICIPATE

DISTRIBUTION | The Catalogue is sold in the best Italian bookstores, directly from the publisher, by reservation and at the Editoriale Giorgio Mondadori stands in the most important art exhibitions. Who buys it? Artists, gallery owners, business operators, collectors, critics, art scholars and simple enthusiasts.

ADVERTISING AND PROMOTION | An annual advertising campaign is promoting the catalogue: an elegant advertising page presents the catalogue every month on the magazine Arte. The volume is also presented in the official website of the Catalogue.

THE PROTAGONISTS OF THE ITALIAN TWENTIETH CENTURY | From Balla to Modigliani, from Carrà to de Chirico, from Burri to Morandi, from Guttuso to Campigli. The biographical notes, the market prices and the suggestions for the certifications of the Great Masters.

CONTEMPORARY ARTISTS FROM A TO Z | Quotations, activities, market awards, references, exhibitions and critical-biographical notes. All the information you need, to know and to be known.

AN IMPORTANT MEANS OF PROMOTION | The Catalogue, a traditional annually recurring event, is an indispensable volume that maintains its role intact: a work that "photographs" the artist's activity and places it in the contemporary national panorama.

ADVERTISING OPTIONS

EDITORIAL SHEETS

Pagine Schede Redazionali Catalogo

A simple, elegant and effective layout in a modern volume rich in images regarding the artists' activity

The editorial sheets of the artists compose most of the volume and, in the last edition, there have been over 900.

This black and white section consists of the list of artists in alphabetical order, enriched with a lot of useful information such as a critical-biographical note, a black and white work, the list of the most recent exhibitions, contacts, references, etc.

The inclusion in this space is provided for all artists who adhere to one of the following options.

FIRST PAGES

Opzione pubblicitaria "Pagina intera -Prima Parte"

If being in the Catalogue is important for an artist, being here is the confirmation of a career

The inclusion of the artist in this prestigious first part of the Catalog is evaluated directly by a Critical Committee.

The works chosen for these pages take the viewer in a reading through various introductory texts contained in the volume.

COLOURED FULL PAGES / ARTISTS

Opzione pubblicitaria "Tavola Fuori Testo Artisti"

Ideal option to be noticed with elegance in the Catalogue

This is a really interesting mode, in which the work is presented in the part containing the editorial sheets.

The published works stand out among the black and white pages.

COLOURED FULL PAGES / GALLERIES

Opzione pubblicitaria "Tavola Fuori Testo Galleria"

Privileged position for galleries wishing to promote their business and artists

The modality is similar to the previous one, however, in this case, the promotional space is intended for galleries.

The published works stand out among the black and white pages.

"ARTISTS" PROPOSALS / FULL PAGE

Opzione pubblicitaria "Pagina intera - Ultima Sezione"

Ideal solution for artists who wish to highlight, in addition to their artistic activity, also some useful contact details

Colored and ordered collection of works placed in the final part of the Catalogue.

This option allows the publication of one or more works using a full page.

"ARTISTS" PROPOSALS / HALF PAGE

Opzione pubblicitaria "Mezza pagina - Ultima Sezione"

Ideal solution for artists who wish to highlight, in addition to their artistic activity, also some useful contact details

Colored and ordered collection of works placed in the final part of the Catalogue.

This option allows the publication of one or more works using half page.

"PHOTOGRAPHY" DOSSIER

Opzione pubblicitaria "Dossier Fotografia"

Authoritative space dedicated to artists who express their ideas through photographic technique

The option includes two pages for each artist, located at the beginning of the volume.

It is possible to complete the two pages by publishing your works and the critical text edited by the editorial staff.

"PLASTIC ART" DOSSIER

Opzione pubblicitaria "Dossier Arte Plastica"

pecial and elegant insert dedicated to artists who express their ideas through three-dimensional works

As for the photographic Dossier, also in this case the artist has a double page available.

It is possible to complete the two pages by publishing your works and the critical text edited by the editorial staff.

"GALLERIES" PROPOSALS

Opzione pubblicitaria "Proposte Gallerie"

Ideal solution for art galleries wishing to propose their artists within the acquired space

The pages available to the galleries that intend to use this space are positioned in the final section of the volume.

Mean with which it is possible to promote both art galleries and artists.

"ASSOCIATIONS" PROPOSALS

Opzione pubblicitaria "Proposte Associazioni"

Elegant showcase for art associations that wants to promote their artists

This collection is also located in the final part of the volume.

An important promotional space to highlight the work of the associations and the artists.

OFFICIAL WEBSITE OF THE CATALOGUE

The website www.catalogoartemoderna.it is the digital extension of the printed volume. On the various pages of the site, the history of the catalogue is told, the artists are presented and it is possible to read various articles and in-depth reports on the latest trends, artistic currents and the correlation between art and current events.

The website is, therefore, a great opportunity for artists to highlight their work in an increasingly networked world. It is possible to be included on the site and to be presented with one's own Artist Profile.

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